Advanced Web Metrics with Google Analytics by Brian Clifton

By Brian Clifton

Are you getting the main from your site? Google insider and net metrics specialist Brian Clifton unearths the data you must get a real photo of your site's effect and remain aggressive utilizing Google Analytics (GA) and the most recent net metrics methodologies. Which advertising campaigns paintings most sensible? How do you quantify their luck? What symptoms in case you music? jam-packed with suggestions and insider secrets and techniques no longer documented in other places, this publication has the professional assistance you want to increase your model and bring up your site's ROI.

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By Brian Clifton

Are you getting the main from your site? Google insider and net metrics specialist Brian Clifton unearths the data you must get a real photo of your site's effect and remain aggressive utilizing Google Analytics (GA) and the most recent net metrics methodologies. Which advertising campaigns paintings most sensible? How do you quantify their luck? What symptoms in case you music? jam-packed with suggestions and insider secrets and techniques no longer documented in other places, this publication has the professional assistance you want to increase your model and bring up your site's ROI.

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Extra resources for Advanced Web Metrics with Google Analytics

Example text

Time of day, and how long it takes for them to pass the school gates. This is an example of non-personal information—there is nothing in this aggregate data that identifies the individual driver or owner of each vehicle. Incidentally, nor can you identify whether the same vehicle is repeatedly driving around the school in a circle. As you can see, this is a great way to collect data to improve things for all people involved (school pupils, residents, shop owners, and drivers) without any interference of privacy.

Other cookies, such as the ones that store referrer details, will have different timeout values. For example, Google Analytics referrer cookies last six months. Differences in these timeouts between different web analytics vendors will obviously be reflected in the reported visitor numbers. qxd 2/21/08 1:38 AM 8. Page 26 E-commerce: Negative transactions All e-commerce organizations have to deal with product returns at some point, whether it’s because of damaged or faulty goods, order mistakes, or other reasons.

Understanding what these errors are, how they happen, and how to avoid them will enable you to benchmark the performance of your website. Achieving this means you’re in a better position to then drive the performance of your online business. Privacy Considerations for the Web Analytics Industry With the huge proliferation of the Web, people are now more aware of privacy issues, concerns, and obligations. In my opinion, this is a step forward—the industry needs an informed debate about online privacy.

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