By Robert Spector
In Amazon.com Jeff Bezos outfitted anything the area had by no means noticeable. He created the main famous model identify on the web, turned for a time one of many richest males on the planet, and used to be topped ''the king of cyber-commerce.''
Yet for the entire media publicity, the interior tale of Amazon.com hasn't ever relatively been advised. during this revealing, unauthorized account, Robert Spector, journalist and best-selling writer, supplies us this up to date, fast paced, behind-the-scenes tale of the company's production and upward thrust, its tumultuous current, and its doubtful future.
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He hid a clue under a toilet bowl lid on the sales floor of Home Depot. ’ It was amazing. Aside from the birth of my three children, I can’t ever remember when I’ve had such an exhausting experience. ” In his first major entrepreneurial enterprise, Jeff teamed up with Ursula in the summer of 1982, to create a summer-education camp called the DREAM Institute (DREAM stood for Directed REAsoning Methods). They were able to sign up five kids in the fourth, fifth, or sixth grades, including Jeff ’s brother Mark and sister Christina.
At Princeton, his intention was to study electrical engineering and business administration, but, for a time, he entertained thoughts of a career in theoretical physics. Unfortunately, he found that despite ranking among the top 25 students in his honors physics program, “it was clear to me that there were three people in the class who were much, much better at it than I was, and it was much, much easier for them. It was really sort of a startling insight, that there were these people whose brains were wired differently,” he told Wired, which described the revelation as Jeff ’s first intellectual disappointment.
This had symbolic importance to Jeff because he wanted to be able to say that he started his business in a garage, just like Messrs. Hewlett and Packard, and all the entrepreneurs who came after them. But the room in the Bellevue house wasn’t a garage anymore—it had been converted into a family recreation room with a linoleum floor. ” A big potbellied stove in the center of the room provided the heat. SHEL KAPHAN Before heading up to Seattle, MacKenzie and Jeff Bezos stopped off in northern California to interview three software programmers who had been recommended to him by a colleague at D.